Today

In the late 1980s, designer jeans lost popularity. Beginning in the 1990s with Helmut Lang and into the early 2000s, they started coming back into fashion, with specialty brands such as,
Adriano Goldschmied,
Citizens of Humanity, 
Cheap Monday, 
Desigual, 
Diesel,  
Dior/Dior Homme,
Dsquared2, 
Dorinha Jeans Wear, 
Energie, 
Evisu, 
G-Star Raw, 
Guess?, 
J Brand,  
Ksubi, 
Lucky Jeans, 
Mavi Jeans, 
Nudie Jeans, 
PRPS, 
Rock and Republic, 
Samurai Jeans,  
Seven for All Mankind,  
Taverniti So Jeans, 
Parasuco, 
True Religion, and 
William Rast.

A few of the original designer brands, namely Jordache, Calvin Klein, and Dittos, are also coming back with the designs that made them popular.