Today

In the late 1980s, designer jeans lost popularity. Beginning in the 1990s with Helmut Lang and into the early 2000s, they started coming back into fashion, with specialty brands such as,
Adriano Goldschmied,
Citizens of Humanity, 
Cheap Monday, 
Desigual, 
Diesel,  
Dior/Dior Homme,
Dsquared2, 
Dorinha Jeans Wear, 
Energie, 
Evisu, 
G-Star Raw, 
Guess?, 
J Brand,  
Ksubi, 
Lucky Jeans, 
Mavi Jeans, 
Nudie Jeans, 
PRPS, 
Rock and Republic, 
Samurai Jeans,  
Seven for All Mankind,  
Taverniti So Jeans, 
Parasuco, 
True Religion, and 
William Rast.

A few of the original designer brands, namely Jordache, Calvin Klein, and Dittos, are also coming back with the designs that made them popular.

 

• Calvin Klein reproduced/reissued their old design of the loop stitched pocket as a throwback to the 1980s style and named them Omega jeans. The differences are that the copper rivets at the back pocket were taken out, no double stitches appear at the both side of the jeans, and the back pockets were redesigned with a bit of slanting to the edge.
• In August 2007, Jordache completed a prominent advertising campaign featuring supermodel Heidi Klum, photographed in the Chateau Marmont.

Today, designer jeans typically cost between $120 and $500 for off-the-rack styles. Custom cuts and colors can cost thousands. Expensive denim is usually purchased at boutiques and high-end merchandisers.